Marufi na kayan kwalliya na alatu zai kasance mai dorewa na muhalli

A cewar Ofishin Kididdiga na Majalisar Dinkin Duniya, kashi 90 cikin 100 na Amurkawa, kashi 89 cikin 100 na Jamusawa da kashi 84 cikin 100 na mutanen Holland suna la’akari da matsayin muhalli lokacin sayen kayayyaki.Tare da kara mai da hankali kan kiyaye muhalli, kare muhalli ya zama wani bangare na rayuwar yau da kullun na dan adam, amma kuma wani bangare ne na ba makawa a cikin ci gaban kasuwanci.A matsayin wani muhimmin sashi na kayan kwalliya, manyan kamfanonin kayan kwalliya sun biya marufi sosai.A duk duniya, kayan kwalliya na alatu, jagora a masana'antar kwalliya, sun fara amarufi mai dorewajuyin juya hali.

Marufi na alatu yana da babban kason kasuwa

Paul Crawford, shugaban kula da ayyuka da muhalli a Ƙungiyar Toilery da Turare ta Biritaniya (CTPA), ya yarda cewa tsammanin abokan cinikin kayan kwalliyar kayan kwalliya ba sabon abu bane idan aka kwatanta da babban kasuwa kuma ana ganin marufi a matsayin muhimmin sashi na samfurin.“Marufi wani yanki ne mai mahimmanci na ƙirar samfura, tallatawa, hoto, haɓakawa da siyarwa.Haɗin da kunshin kanta dole ne ya wakilci samfurin da alamar. "

Kamar yadda wayar da kan mutane game da kare muhalli ke ƙarfafa, masu amfani suna da buƙatu mafi girma da girma don marufi na kwaskwarima.Musamman ga kayan kwalliyar alatu, a gaban masu siye, kayan kwalliyar kayan kwalliya ya kamata su kasance cikin yunƙurin marufi na muhalli.A lokaci guda kuma, yawancin kamfanoni suna so su yi amfani da kayan tattarawa masu ɗorewa.Manyan kamfanonin kayan kwalliya na duniya na yau, irin su Chanel, Coty, Avon, L'Oreal Group, Estee Lauder da sauransu, sun himmatu wajen haɓaka marufi mai dorewa.

Ci gaban tattara kaya yana da alaƙa da tattalin arzikin yanki

Bincike ya nuna cewa, bunkasar kayayyakin alatu da kwalayensu na da alaka da ci gaban tattalin arzikin yankin.Kasashe da yankuna da ke da matakan samun kuɗin shiga na ƙasa, kamar Arewacin Amurka, Yammacin Turai da Japan, manyan kasuwanni ne na kayan alatu da marufi.A sa'i daya kuma, kasashe masu tasowa a fannin tattalin arziki irin su Brazil, Rasha, Sin da Indiya, an samu karuwar kasuwannin kayayyaki na alfarma da kuma hada-hadarsu a cikin 'yan shekarun nan, inda suka fi sauri fiye da kasashen da suka ci gaba.

Alamar alatu suna darajar marufi mai dorewa

Masana'antar kyakkyawa a gabaɗaya ana ɗaukar hoto, kuma aikin marufi yana da girma sosai.Koyaya, masu amfani da kayan kwalliyar alatu yanzu suna tsammanin siyan samfuran tare da marufi waɗanda za'a iya sake yin amfani da su kuma ba za a iya lalata su ba.Masu sayar da kayan kwalliya gabaɗaya sun yarda cewa kamfanonin kayan kwalliya, musamman samfuran alatu, suna da alhakin da ba za a iya gujewa ba na kare muhalli.Shahararrun samfuran da abokan cinikinsu sukan fi damuwa da ko fakitin samfur na muhalli ne.Wasu samfuran alatu sun riga sun yi aiki don dorewa.Kodayake har yanzu akwai samfuran kwaskwarima da yawa a cikin kayan alatu, yana da matukar wahala a sake sarrafa waɗannan samfuran ta amfani da gilashin ƙarfe, filastik mai ƙarfe, marufi mai kauri, da dai sauransu. Amma marufi masu tsada ba su da kyau ga muhalli.

Don haka ci gaba mai dorewa yana kan ajanda.Piper International ya yi imanin cewa babban yanayin ci gaba a cikin kayan alatu shine haɓaka marufi mai dorewa.Yayin da masu alamar alatu ke ci gaba da mai da hankali kan kyawawan kamannunansu da kayan kwalliya, za su fi son amfani da su.m muhallimarufi da kayan aiki.